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Not Considering the Impact of the Visual Design

Good elearning design is as much about visual communication as it instructional design and learning theory.

When I learned video production years ago, we were always told that everything in the frame means something. It’s the same with the computer screen. You’re building the screen and adding content. Everything you add conveys a message, whether it’s your intention or not.

Look at a company like Apple. They build good products. But they also tell a compelling story. There is a consistent message between the products they sell and the way they pack it visually. It all adds to the Apple experience.

In the same sense, your course is a story. The content design and structure is part of it. But are you committed to a visual design that reinforces the key message and emotions